Monday, 14 May 2007

A Very Good Morning!!

If you wanna guess what could make your morning(or my morning in this case), just ask yourself what would be more refreshing/soothing/enjoyable to do to kickstart your day. And for me, it was a visit to Starbucks. Cliche again? Yeah sure, of course that is cliche, if it is otherwise, this company that sells coffee at exorbitant prices would collapse. And that would have occurred far too many years ago.

But it's really a very personal thing. My love for Starbucks developed during my A levels days. And you know what won me over? It's really not the coffee, and no, not the brand name (I don't give two hoots about whether people see me drink Starbucks coffee), but really the service. It is pretty much a personal bias since, when it comes to relationships, no one can be objective in determining the strength of the bonds, or even the degree of "friendliness".

And, as everyone says, it's the small things that matter. The all-embracing smile, in today's context, is known as a hidden dissatisfaction. Which means the customers aren't happier because they see you smile, but they would in a foul mood (well, at least they would notice and be negatively affected) if the service provider doesn't do it.

Of course, other details do have some positive effect though. And that "hidden dissatisfaction" theory doesn't work so well for me. I had no further contact with Starbuck's staff beyond the sales counter this morning. But the smile, or rather, that joyful and energetic greeting of "good morning" made my day. The smile comes with it of course. Can't quite imagine a grumbly service personnel who whines that greeting, can you?

And they wouldn't mind, as with my previous encounters at other outlets, to customise your coffee or add additional stuff(like more caramel or chocolate syrup) if you asked for it, even if you're already halfway thru with your drink.

I thoroughly enjoyed my Caramel Machiatto today I must say. In fact, I feel so rejuvenated that I feel like it's time to start working on my economics game and forex trading again after a pretty sluggish week.

Here's wishing a great morning to all of you! (Share it with me in the comments, if you will, too!)

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